Lisa Brown, Principal of Brown Marketing Research, offers over 20 years of marketing and marketing research experience, including 10 years in the advertising industry at such agencies as Saatchi & Saatchi/New York and Young & Rubicam/New York. Lisa has broad-based category experience across consumer and business-to-business product categories. Please see the "Experience/Sample Studies" section for further detail.
Given her advertising background, Lisa offers extensive experience in communications research (including positioning development and the evaluation of advertising concepts, logo and packaging design, collateral materials, promotions, etc.)
Prior to founding Brown Marketing Research in 1996, Lisa worked for 10 years in the advertising industry, both in New York and in Boston. In her most recent advertising position, Lisa was Senior VP/Account Group Director at Greenberg Seronick O'Leary and Partners, where she was responsible for overseeing accounts including Star Market and Massport (Massachusetts Port Authority).
Previously, in New York, Lisa held account management positions at Saatchi & Saatchi Advertising, where she managed advertising accounts for General Mills and Northwest Airlines. She began her advertising career at Young & Rubicam, where she worked on the Pillsbury, U.S. Postal Service and Colgate-Palmolive International accounts.
Lisa is a member of the Qualitative Research Consultants Association (QRCA) and is a past officer in the New England Chapter of QRCA.